Nuvocargo Announces the Launch of Bridge49: A Tech Alliance to Transform US-Mexico Nearshoring

The US-Mexico Foundation (USMF) and the American Chamber/Mexico have joined forces to launch an exciting new initiative: Bridge49: The Nearshoring Tech Alliance. This alliance unites six leading B2B tech companies to harness cutting-edge technology and innovation, addressing critical challenges in logistics, procurement, supply chain tech, modern finance, and manufacturing within the US-Mexico trade corridor.

The Growing Importance of the US-Mexico Trade Lane

The US-Mexico trade lane is one of the largest and fastest-growing in the world, with annual trade volumes surpassing $799 billion in 2023. This significant market is ripe for technological enhancements to streamline processes and improve efficiency. The trend towards nearshoring—relocating operations closer to home—has gained momentum, emphasizing the need for innovative solutions to bolster supply chain resilience and efficiency. Notably, for the first time in over two decades, U.S. imports from Mexico have exceeded those from China, signaling a shift in global trade dynamics.

Meet the Founding Members of Bridge49

The founding members of Bridge49 represent a diverse array of expertise, each bringing unique solutions to the table:

• Auba: Predicts supply chain delays and disruptions before they impact finances.
• Marco: A fintech platform revolutionizing international trade finance.
• Nuvocargo: Modernizes the process of moving freight between the U.S. and Mexico with advanced logistics and technology.
• Prima: Simplifies sourcing from Mexico, manufactures customized products, and operates complex industrial projects.
• Pulsar: An Industry 4.0 platform providing real-time production control and OEE monitoring to enhance manufacturing productivity.
• Transmute: Automates global customs operations using digital twin technology for trusted trade.

Driving Thought Leadership and Collaboration with Industry Leaders

Bridge49 aims to bridge the significant gap in cross-border technology by promoting thought leadership and market solutions to maximize nearshoring potential. The alliance is committed to developing and sharing knowledge through whitepapers, reports, and research, offering valuable insights and best practices in the nearshoring industry. "Nearshoring is the future of US-Mexico trade, and Bridge49 is dedicated to paving the way with innovative solutions. By uniting top tech companies from both nations, we are creating a powerhouse of knowledge and resources that can tackle the unique challenges of cross-border trade," said Enrique Perret, Director of The US-Mexico Foundation and Chair of Bridge49.

Engaging with industry leaders, Bridge49 will participate in conferences, customer advisory councils, and executive roundtables to ensure innovative solutions reach a broader audience, enhancing nearshoring operations daily. Claudio Gonzalez, VP of Growth at Nuvocargo and Vice-Chair at Bridge49, emphasized the importance of collaboration, stating, "Bridge49 represents a significant step forward in optimizing US-Mexico trade through technology and innovation. By bringing together top tech companies, we are poised to address the unique challenges of cross-border trade and unlock new levels of efficiency and resilience."

Get Involved with Bridge49

To stay informed about Bridge49's initiatives and get involved, contact us at bridge49@usmexicofound.org. Stay tuned for upcoming conferences, events, and webinars showcasing our progress and providing collaboration opportunities. If you're a tech company interested in participating, reach out to explore membership and open working groups in specific areas.

Bridge49: The Nearshoring Tech Alliance is a pioneering initiative fostering innovation and collaboration across the US-Mexico border. In partnership with the US-Mexico Foundation and the American Chamber/Mexico, it unites leading B2B tech companies to drive advancements in logistics, procurement, supply chain technology, modern finance, and manufacturing. Our mission is to leverage cutting-edge technology to develop and implement superior solutions in critical industries, enhancing trade relationships and maximizing the economic potential of the North American region.