How Tanteo Tequila optimized cross-border logistics with 50% faster transit times, all while saving 25% on freight costs

A Unique Approach to Tequila

Tanteo was born from a simple idea—great tequila deserves real ingredients. Using 100% blue weber agave, slow-roasted in traditional brick ovens and distilled with care, Tanteo crafts a smooth, higher-proof Blanco. The brand’s signature maceration process infuses fresh, hand-cut peppers for bold, balanced spice in every sip. No artificial flavors, no shortcuts—just real tequila, made for the perfect spicy margarita.

Handcrafted at Distiladora Juanacatlán in Jalisco, Mexico, with operations spanning from Jalisco to its distribution hub in Newport, TN, Tanteo’s production process emphasizes craftsmanship and quality at every stage. From agave to bottle, each step is meticulously executed—from roasting the agave in traditional ovens and small-batch distillation to infusing with fresh peppers and hand-labeling each bottle—ensuring a tequila experience that is as handcrafted as it tastes.

The Challenge: Eliminating Blind Spots in Cross-Border Logistics

As demand for Tanteo’s premium tequilas surged, ensuring a reliable, cost-efficient, and transparent supply chain became a top priority. However, managing US-MX cross-border logistics presented critical challenges:

• Lack of visibility at the border, creating blind spots in transit status and leaving Tanteo in the dark for days about their shipment.
• Lack of transparency in communication, preventing proactive responses to shipment delays and customs processes, reducing the ability to mitigate disruptions before they escalate.
• Customs bottlenecks causing unpredictable delays, risking stockouts, missed retail commitments, and potential business losses.
• Time-intensive carrier vetting, requiring hours each month to secure reliable transportation partners.

How Tanteo Partnered with Nuvocargo to Optimize Its Supply Chain

Tanteo partnered with Nuvocargo, a tech-enabled freight and customs provider specializing in U.S.-Mexico cross-border trade. Powered by Nuvocargo’s proprietary NuvoOS technology, Tanteo unlocked:

Transparent Communication for Real-Time Updates

By implementing structured communication flows, Nuvocargo ensured Tanteo had continuous updates at every stage of transit, from pickup to final delivery, including customs processing and border clearance status. With access to a 24/7 team of cross-border logistics experts, Tanteo could make data-driven decisions based on real-time shipment tracking and proactive alerts.

End-to-End Visibility Across Six Border Checkpoints

Nuvocargo’s real-time tracking system provided granular visibility across six critical border checkpoints, eliminating blind spots and ensuring proactive issue management. With automated alerts and continuous monitoring, Tanteo could anticipate potential disruptions and adjust its logistics strategy in real time.

Optimized Freight Procurement and Compliance

Through Nuvocargo’s extensive freight brokerage network—comprising 20,000+ U.S.-Mexico cross-border trucks—Tanteo streamlined carrier procurement and enhanced compliance with CTPAT-certified logistics partners. This eliminated the burden of manual vetting, freeing up valuable time for Tanteo’s logistics team to focus on higher-impact operations.

Tanteo’s Supply Chain Transformation: 50% Faster Transit, 25% Cost Reduction

With Nuvocargo’s tech-driven visibility and hands-on logistics support, Tanteo unlocked measurable improvements in its supply chain:

• 50% faster transit times, bringing control and agility to the  black box at the border
• 25% lower freight costs, optimizing carrier selection without compromising service quality.
• Real-time visibility across 6 border-specific checkpoints, providing granular shipment tracking and ensuring real-time shipment oversight, ensuring peace of mind with real-time visibility and proactive updates.
• Significant reduction in manual logistics tasks, freeing up hours previously spent on carrier procurement and shipment tracking.
• Proactive issue management, ensuring Tanteo always had advanced notice of potential disruptions before they escalated.
• Continuous performance monitoring through Monthly Business Reviews, with detailed reports on transit times, freight costs, and shipment accuracy, validating and refining logistics efficiency through ongoing data analysis and feedback loops.

Looking Ahead: A Long-Term Logistics Partnership

With a scalable and reliable supply chain, Tanteo is well-equipped for continued growth in the premium tequila market. As its operations expand, Tanteo depends on Nuvocargo’s real-time visibility, cost-efficient logistics, and expert cross-border support to maintain operational excellence. The long-term partnership provides Tanteo with the confidence to scale seamlessly, ensuring logistics performance remains predictable, cost-effective, and transparent.