Tanteo Tequila
How Tanteo turned the black box at the border into six checkpoints it can see
- 50% Faster transit times
- 25% Reduction in freight costs
- 6 Border checkpoints with 24/7 support
Demand for Tanteo's premium tequilas was growing faster than its cross-border logistics could keep up with, and the border was a black box: no transit status for days at a time, no proactive notice when customs held a load, and hours every month spent vetting carriers. Tanteo now runs the lane with Nuvocargo, at half the transit time and a quarter less freight cost.
- 50% Faster transit times
- 25% Reduction in freight costs
- 6 Border checkpoints with 24/7 support
Challenge
As demand for Tanteo's premium tequilas surged, ensuring a reliable, cost-efficient and transparent supply chain became a top priority. Managing U.S. to Mexico cross-border logistics presented four critical problems:
- Lack of visibility at the border, creating blind spots in transit status and leaving Tanteo in the dark for days about their shipment.
- Lack of transparency in communication, preventing proactive responses to shipment delays and customs processes, and reducing the ability to mitigate disruptions before they escalated.
- Customs bottlenecks causing unpredictable delays, risking stockouts, missed retail commitments and potential business losses.
- Time-intensive carrier vetting, requiring hours each month to secure reliable transportation partners.
Solution
Tanteo partnered with Nuvocargo, a tech-enabled freight and customs provider specializing in U.S. to Mexico cross-border trade. Powered by NuvoOS, Tanteo unlocked three things:
Transparent communication for real-time updates
Structured communication flows gave Tanteo continuous updates at every stage of transit, from pickup to final delivery, including customs processing and border clearance status. With a 24/7 team of cross-border experts, Tanteo could make decisions on real-time shipment tracking and proactive alerts rather than on guesses.
End-to-end visibility across six border checkpoints
Real-time tracking gave granular visibility at six critical border checkpoints, removing the blind spots. Automated alerts and continuous monitoring meant Tanteo could anticipate disruptions and adjust in real time.
Optimized freight procurement and compliance
A brokerage network of more than 20,000 U.S. to Mexico cross-border trucks streamlined carrier procurement, with CTPAT-certified partners. That removed the burden of manual vetting and freed Tanteo's logistics team for higher-impact work.
With Nuvocargo, it's been smooth and seamless from beginning to end. We're aware of every detail, and if any issue comes up—even something beyond our control—I always hear it first from your team, no hesitation, with 100% transparency. That hands-on communication gives us peace of mind and confidence in our logistics.
Result
With Nuvocargo's visibility and hands-on logistics support, Tanteo saw measurable improvements across the operation:
- 50% faster transit times, bringing control and agility to the black box at the border.
- 25% lower freight costs, optimizing carrier selection without compromising service quality.
- Real-time visibility across six border-specific checkpoints, for granular shipment oversight and proactive updates.
- A significant reduction in manual logistics tasks, freeing up hours previously spent on carrier procurement and shipment tracking.
- Proactive issue management, so Tanteo always had advance notice of disruptions before they escalated.
- Continuous performance monitoring through Monthly Business Reviews, with detailed reports on transit times, freight costs and shipment accuracy.
With a scalable and reliable supply chain, Tanteo is equipped for continued growth in the premium tequila market. As its operations expand it depends on Nuvocargo's real-time visibility, cost-efficient logistics and cross-border support to keep logistics performance predictable, cost-effective and transparent.
